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Opinion Video

Camera companies manufacturing their own demise?

While cameras have overall reached a high level of quality and it’s hard to go wrong in many situations, I see issues that especially damage a potential or new customer’s interest in getting into dedicated cameras. As the market shrinks, I think these issues as exasperating the problem. Maybe it’s largely the fault of marketing, […]

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News Opinion Video

Sony A7s III is True Kaizen

Kaizen (改善) means improvement, or rather continuously improving something incrementally. The third camera in the A7s series was just announced after nearly 5 years since the previous version. I think the A7s III follows the kaizen approach well. It improved on the previous model a lot! There are a ton of videos already upon the […]

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Gear Hands-On

Sony A7 Hands-On And Opinion

After trading in and consigning my Nikon full-frame cameras and buying EF-M gear, I’ve been considering a Sony A7 as something to use for adapting lenses mostly so that I could get a full 35mm sensor format. Is this camera still worth considering? Surprising it’s still sold new, so I was able to check one […]